Colour of the Year – Shadow 2117-30

Benjamin Moore Paints, America’s favourite paint, colour and coatings brand, has announced its Colour of the Year – Shadow 2117-30.

In addition to releasing this mysterious and elegant shade, Benjamin Moore has given us their palette of 23 bold and chic hues that will satisfy any minimalist fanatic. From muted pales to saturated deeps, the team brought together this palette with a strong focus on colour families and the ongoing trend of deeper hues and neutrals heavily preferred by the current design industry.

With concept notes celebrating of natural light throughout the day through these paints, the following 23 colours of the Colour Trends 2017 palette were released.



The striking feature of the shade is its complimenting effect on different natural and artificial lights.

Morning Light
Soft lighting of the morning sun bounces of this shade of purple to create a delicate and charming atmosphere.

Afternoon Light
The mid-day sun brings out the intriguing shadow effect, creating a complex interplay of light and dark.


As the magic hour begins, bright light becomes leisurely and soft, gradually fading towards cashmere grey.

The Shadow 2117-30 shade ends on a matte note every night against the minimalist elegant reflection of moonlight or candlelight.


Here’s what industry experts had to say about the colour.
“It ebbs and flows with its surroundings, and light brings it to life. Rich, royal amethyst can fade into the soft lilac-grey of distant mountains or morph into lustrous coal. Indulge your mysterious side. Let Shadow set the mood.”
—Ellen O’Neill, Creative Director

“Emotional connections with this colour evoke nostalgic memories of light on space and colour.”
–Carl Minchew, Vice President of Colour and Design

Tell us what you think about this rich and dark Amethyst colour. Create your own COLOUR OF THE YEAR template at Deluxe Coatings.

Happy Painting!